This essay discusses how advertisement effects peoples lives

As Americans we are exposed to advertisements everyday. People are pressured from every direction by advertisements which exploit their deepest fears, attractions, needs, and desires, shaping their behaviors, goals, and thoughts. They are led into believing false information and promises that are mostly never kept, all for the simple reason of selling the product and making profit. We see advertisements everywhere--in magazines and newspapers, on the radio, on TV, online, in the mail, even over the phone. These advertisements use the basic ideas of either providing an elite status with the possession of the product, or giving a sense of belonging to a group or community. Since the recent military activity in Iraq and Afghanistan, another†¦show more content†¦The whole patriotic theme is strange because the connection between patriotism and the product does not make the product function better, so why do we feel obligated to pay attention to the advertisement and even purchas e that product. Along with patriotism another concept used widely is the elitism the product brings to people with its possession. As Jack Solomon wrote in his essay Masters of Desire, We Americans dream of rising about the crowd, of attaining a social summit beyond the reach of ordinary citizens (1). He is basically saying that Americans want to be better then the people around them and this belief is what marketers feast on, creating status symbols like Rolex, Mercedes, BMW, etc. One advertisement that crosses my mind in terms of using elitism would be the new U2 iPod Special Edition advertisement. This promotes an iPod with a black cover and laser engraved signatures of the U2 band members; everything else is similar to a regular iPod; whereas, the price is $50 more. People are led into believing that the U2 iPod is better than the regular one only because it is endorsed by U2. Another ironic detail is that a normal iPod itself is a product of elitism, because even though it has similar functions to a Sony or any other MP3 player, it costs $100 more only because it comes with the signature white headphones. These headphones, unique only because an iPod come equipped with them, have made themselves and the iPod a status symbol. MostShow MoreRelatedThe Case of Sterotyping in Society1219 Words   |  5 Pageseconomics for thirty years. He writes an essay discussing the case of stereotype. He reminds us that stereotyping affects many spaces of our lives and it influences the way we look at people and categorize them due to their tone, nationality or language. According to him there is nothing affirmative about stereotyping. He states that it makes us foolish thinkers and it affects both the people we stereotype and ourselves negatively. Robert Heilbroner, in his essay â€Å"Don’t Let Stereotypes Warp Your JudgmentsRead MoreAdvertising Does Not Function By Formulating Values And Attitudes On Its Own2000 Words   |  8 Pagesideologies (cultural beliefs that serve to justify social stratification). Researchers in advertising agencies attempt to discover and expose our attitudes, moral judgments, and, sometimes, how we interact with others (Cortese 12-13). Meaning that advertisements are free of any blame or accusation of adversely effect since they do not create these values. They merely reflect the values that already exist in society. Another advantage is â€Å"Advertising has been credited with improving the quality of lifeRead MoreThe Impact Of Second Degree Price Discrimination On Consumer Surplus1752 Words   |  8 PagesHowever, this claim has never been pervasive than it is in this modern day and age. With fast and ever-growing advancement in modern technology, firms are able to collect, analyse and utilise consumer information to their great advantage (Liu and Shuai 2016). Armed with this precise knowledge about the consumer, they (firms) can target any group of consumers they like. This is good news for them, but what about the consumer surplus/welfare? (Liu and Shuai 2016). This essay discusses the effect of Third-DegreeRead More Teenage Girls, the Media and Self-Image Essay3098 Words   |  13 Pagesintricacies of how to unlock the secrets of boys, makeup tips to accentuate a girls natural beauty, and quizzes to help one find her celebrity dream date. 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This essay focuses on whether he could frame a theory, which would consider the ethics behind this issue, andRead MoreDifferences Between Nature And Culture3101 Words   |  13 PagesThey discuss the term â€Å"naturalization† which means when people believe that certain outcomes (social outcomes, environmental outcomes) are innate and ca nnot change because they are a part of the natural world. However, Soron’s â€Å"Cruel Weather† discusses how climate change and â€Å"natural† disasters have been normalized and we don’t see it as a threat because it is a natural occurrence. Nature and culture need to be looked at as two interrelated concepts. Soron argues that ecological violence and vulnerabilityRead More Cultural Activism and Culture Jamming Essay5153 Words   |  21 Pagesis geared toward reinforcing those habits and lifestyles which generate outstanding profits. Cultural activism is engaged in looking at the way fundamental factors of current culture contribute to a wide range of negative effects. Cultural activism is as well concerned with how individuals interact with their environment and seeks to influence the process of social replication. Culture jamming, as the name implies, involves disrupting normal modes of cultural transmission. Because radio is increasinglyRead MoreLanguage of Advertising20371 Words   |  82 Pages Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning, in the first chapter is given a general definition of advertising language, its history. The second chapter is types of advertising (consumer advertising, media of consumer advertising). In the third chapter we considerRead MoreLiterature Review on Consumer Behaviour16053 Words   |  65 PagesReview In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspectives on consumer research. It is argued that consumer behaviour itself emerged as a distinct field of study duringRead MoreAn Introduction to Intercultural Communication29172 Words   |  117 PagesAn Introduction to Intercultural Communication Intercultural communication is of importance to international businesses as it examines how people from different cultures, beliefs and religions come together to work and communicate with each other. Demands for intercultural communication skills are increasing as more and more businesses go global or international. They realize that there are barriers and limitations when entering a foreign territory. Without the help of intercultural communication

Walt Disney-Pixar Merger - 2965 Words

Walt Disney-Pixar Merger Brief Industry Analysis Because of the technology nowadays, one successful film can be distributed all over the world, which is in a form of motion pictures or DVD. Animation is one media that is spread all over the world; push it to be one of fastest growing industry. The demand for the animation is increasing from the emerging number of cables and satellite TV and the popularity of The Internet. In addition, in the past, the target market of the animation industry was just kids, but now, it expands market to cover all ages of customers. The companies can be range from a big company such as Walt Disney to an individual artist with a PC. The trend of the industry has changed from drawing and†¦show more content†¦The company was about the film and entertainment. On February 3rd, 1986, Steve Jobs purchased the computer graphics unit of Lucasfilm, Ltd for $10 million to establish as independent company, Pixar. Moreover, Ed Catmull who had worked with Lucasfilm was co-founder and chief technical officer of Pixar. The company’s objective is to develop computer animated feature films that make all types of audiences memorable with characters and stories by using technology and creative talent. Therefore, Pixars team came up with several software innovations, which were used to create numerous of products. In 1987, The Pixar short was introduced, Red’s Dream. This short film received the Golden Gate Award for Best of Category, Computer-Generated Imagery at the San Francisco International Film Festival, and also won a Golden Nicas at the Prix Ars Electonica Festival in Austria. In 1988, Tin Toy won an Academy Award for Best Animated Short film. It got the first prize for computer-assisted animation at the Third Los Angeles International Animation Celebration and also the Blue Ribbon Award from the American Film and Video Association. In 1989, Knick Knack and RenderMan were launched, and the first commercial was made. Furthermore, in July, CEO of Pixar, Steve Jobs wanted to increase the company’s capabilities, so he collaborated with the San Francisco-based Colossal Pictures who experience in broadcastShow MoreRelatedMerger Between Walt Disney and Pixar1070 Words   |  5 Pagesresearching the information on Disney and Pixar, I came across some differences between Steve Jobs and Michael Eisner regarding how the two companies will work together. Going through the articles that I have read through they all show that Disney and Pixar has always been competing against each other on who can make the best animated motion picture. Here is a little history Disney has always been about producing animated features and live-action movies and as for Pixar they have always produced computer-animatedRead MoreMerger1346 Words   |  6 PagesMerger, Acquisition, and International Strategies Shonia L. Murphy Dr. Bennett Strayer University Bus 499 Introduction Any public limited company can grow through the process of either organic growth or internal growth or through the process of merger and acquisition. In the following pages two different public limited companies listed in the United States are taken. One of the animation companies has international exposure and a history of merger and acquisition and otherRead MoreDisney : Disney And Pixar Merger1187 Words   |  5 PagesDisney and Pixar Merger The strategy that led to the merger of Disney and Pixar was a simply business deal with two companies that has been working with each other for years. Pixar initially began in 1979 as the Graphics Group, as a piece of the Computer Division of Lucasfilm. The gathering basically chipped away at PC equipment. Apple prime supporter Steve Jobs later obtained the company in 1986. The studio sought after its fantasy of making the first PC vivified full-length film. In 1995, PixarRead MoreMergers and Acquisition939 Words   |  4 Pageshave chosen to examine why Disney and Pixar merged as a company. A brief definition of an Acquisition and a merger will be given following with the difference between them. I will be discussing if these two companies were a success or a failure and why and which were their reasons behind this statement. A merger is a combination of two companies, which form a new firm, while an acquisition is the purchase of one company by another in which no new company is formed. Mergers and Acquisitions take placeRead MorePixar1465 Words   |  6 PagesOctober 7, 2013 Strategic Management 5301 Walt Disney-Pixar Analysis The Walt Disney-Pixar merger carries a number of convincing advantages for Disney, but Pixar shareholders should be less enthusiastic about such a deal. Pixar’s resources and capabilities have set a standard that is extremely difficult to imitate. Through its highly talented employee pool, culture of creativity and collaboration, and proprietary 3D computer animation software, Pixar has created a competitive advantage in theRead MoreWalt Disney Pixar Case Analysis1439 Words   |  6 PagesPatterson October 7, 2013 Strategic Management 5301 Walt Disney-Pixar Analysis The Walt Disney-Pixar merger carries a number of convincing advantages for Disney, but Pixar shareholders should be less enthusiastic about such a deal. Pixar’s resources and capabilities have set a standard that is extremely difficult to imitate. Through its highly talented employee pool, culture of creativity and collaboration, and proprietary 3D computer animation software, Pixar has created a competitive advantage in the animationRead MoreRobert A. Igers Journey1214 Words   |  5 PagesRobert A. Iger’s Journey to the Top In the words of Walt Disney, â€Å"All our dreams can come true, if we have the courage to pursue them.† The CEO and Chairman of The Walt Disney Company, Robert A. Iger, is a true example of this quote. Robert Iger start with a dream to get to the top of the film entertainment world starting as a young man and work very hard to get to where he is now. Robert has had to deal with companies merging and changes in film industries but as a true CEO he was about to embraceRead MoreDisney Pixar Case2049 Words   |  9 Pages------------------------------------------------- Re: The Walt Disney Company amp; Pixar, Inc. – To Acquire or Not to Acquire? For more than a decade, Disney and Pixar have enjoyed a very profitable and productive partnership. Disney provided rich resources and entertainment business insight, including marketing and distribution acumen, which allowed Pixar to grow far beyond a software producer to the leader in computer-generated animated movies. Conversely, Pixar revitalized creativity into Disney’s outputRead MoreThe Walt Disney Company and Pixar Inc. to Acquire or Not to Acquire?606 Words   |  3 PagesThe Walt Disney Company and Pixar Inc. To Acquire or Not to Acquire? Andrii Alekseienko Corporate Strategy Case Study 18 September, 2015 The Walt Disney Company and Pixar Inc. To Acquire or Not to Acquire? To answer the main question of the case, we must think of the main problems that it faces. We need to find the solution for Bob Iger. What to do with Disney: to make some improvements in the existed company to compete better with Pixar, or to make a deal with another studio? Or shouldRead MoreCourse Project1843 Words   |  8 PagesCourse Project- Disney and Pixar- The Change Analysis- Images of Change HRM587- Managing Organizational Change DeVry University, Keller Graduate School of Management July 2014 The Change Analysis- Images of Change Disney used the character of Mickey Mouse and others to create movies that customers enjoyed like â€Å"Beauty and the Beast† while Pixar was producing made up animated characters to create films like â€Å"Cars† and â€Å"Wall-E†. Disney was creating animated movies but struggling to generate

A Description of the PDA Psychometric Test free essay sample

What is the PDA Psychometric Test? PDA is a psychometric test that through a simple, precise and scientific method allows us to discover and analyze people’s behavioral profiles. It also allows us to evaluate the behavioral requirements of a job and generate detailed compatibilities that apply to the different Human Resources processes. The PDA test does not qualify behavioral profiles as â€Å"good or bad†; it describes the evaluated individual’s behavioral characteristics. In the case of generating a study of compatibilities between a person and a job description, it simply describes and provides details on the strengths and weaknesses. Back to Menu Who uses the PDA test? This psychometric evaluation can be beneficial to: * People: in order to understand their strengths and weaknesses to get a better job, to become better at their current job, to improve their relationship with colleagues, superiors and or/collaborators. * Entities: to identify, develop and/or retain talent. This tool is utilized by most of the leading companies ranked on Great Place to Work. * HR consulting entities: Incorporate a new product into your portfolio, add value to your services, and generate consulting projects based on the psychometric behavioral test. essay writing service forum Back to Menu What information does the PDA provide? Through the PDA psychometric test ou can quickly go online to obtain: * A person’s behavioral profile description, detailing (press here to see an example): o Leadership style o Decision-making style o How to lead this person to success o Persuasive skills o Analytical skills o Sales skills o Motivation level o Main skills and strengths o Areas of improvement * Individual and / or group compatibility between one or more individuals and a job. Individual and or group compatibility between one or more individuals and your company’s competences. Back to Menu How does the PDA Report contribute to the professional growth and development of an individual? The complete PDA report will help you to know yourself better and to identify what are your main strengths and weaknesses. At the same time, it’ll allow you to objectively identify the skills you need to maximize your potential. If you are currently interviewing or l ooking for a better job, the complete PDA report will help you to†¦ †¢ Research strategically Interview successfully †¢ Emphasize skills and strengths †¢ Feel confident †¢ Find a job that matches your â€Å"natural† characteristics †¢ †¦other benefits â€Å"From all the possible knowledge, the wiser and more useful is to know yourself† William Shakespeare. If you are currently working, the complete PDA report will help you to†¦: †¢ Understand and improve your leadership skills †¢ Effectively develop your skills and strengths †¢ Improve your relationship with your colleagues †¢ Plan self-improvement †¢ Understand difficulties with team members †¢ among many other benefits The key to negotiate with others effectively is to manage you first. The better you know yourself, the better you can relate to others, from a confident, secure and strong position† Hendrie Weisinger. Back to Menu Does the P DA have theoretical support? The PDA test is a powerful tool with more than 50 years of studies based on different theories and statistics. It is certified for its application in Latin America. The PDA test is based on a model with 5 pillars that measure the following dimensions and their intensities: †¢ Results oriented †¢ People and negotiation oriented Details oriented †¢ Conformity to Rules †¢ Autocontrole emocional The PDA test is based on the following theories: 1) William Moulton Marston’s personality structure 2) Self consistency theory 3) Perception Theory 4) Semantic Study Back to Menu Similarities and differences with DiSC Many evaluation tools are based on the concepts of Emotions of Normal People developed by Marston. These tools were created with emphasis on the advantages and benefits that such methods contributed to the military and working environment. The first generated tools were called â€Å"pure† (PDA). From its first applications the tool manifested its enormous contribution due to the quantity and quality of information. However, the process was extremely slow and complex. It would take 2 hours from the moment the individual finished the evaluation until the analyst was able to produce the results. In the late 60’s, Dr John Greier, from University of Minnesota, modified Marston’s model with the intention to simplify the process and that was the beginning of what we know today as DISC- Which is nothing more than a simplification of Marston’s model. Greier’s simplified version changed the original questionnaire and even though the process took less time to interpret the result, much of the valuable information was lost. Some of the key information missing from Greier’s model is: †¢ Intensity Axis: Measures the intensity of each behavioral tendency. †¢ Profile intensity: Measures how â€Å"faithful† the evaluated person is to his or her behavior. It assesses the flexibility/rigidity level of the person evaluated. †¢ Energy level: Measures the level of energy available. Provides better understanding of the motivation and stress level. Consistency indicator:Measures the information’s consistency and quality level. †¢ Self control Axis: the 5th axis measures the individual’s capacity to control impulses and emotions, related to â€Å"Emotional Intelligence†. Already in the 90’s, with the possibility of every Human Resources employee having their own computer, inter net connection, and the possibility to systemize the process of loading the forms and automatically issuing graphs and reports, resurfaced the many benefits that the â€Å"pure† tools offered to companies over the simplifications provided by the DiSC model..

Gatsby Color Essay Research Paper F Scott free essay sample

Gatsby Color Essay, Research Paper F. Scott Fitzgerald s usage of symbolism and colourss in The Great Gatsby is outstanding in every chapter of his novel. To to the full understand the significance of his colour usage, a reader must acknowledge the state of affairss in which these colourss are used. The colour viridity is traditionally associated with spring, hope, and youth. One possible significance of the colour viridity is envy. Gatsby can be seen as an covetous, covetous character. He one time had the love of his life, Daisy, but now she is married to another adult male. He spends all of his clip and attempt in an effort to win back Daisy. It is besides likely that Fitzgerald uses green to typify money and it s power in society. Money regulations the lives of the people in the narrative. Gatsby needs money to populate the life that he does. We will write a custom essay sample on Gatsby Color Essay Research Paper F Scott or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Gatsby besides feels he needs the money to win back Daisy s love. The colour viridity can both typify enviousness and money ; nevertheless, the most sensible significance would hold to be one of future hope, particularly in Gatsby s instance. The usage of a green visible radiation at the terminal of a landing phase to signal a romantic reunion, is intriguingly similar to the green visible radiation at the terminal of Daisy # 8217 ; s Buchanan # 8217 ; s dock, which becomes a cardinal image in The Great Gatsby. The initial visual aspect of the green visible radiation occurs when Nick sees Gatsby for the first clip, standing in forepart of his sign of the zodiac and stretching out his weaponries to # 8220 ; # 8230 ; a individual green visible radiation, minute and far off that might hold been the terminal of a dock. # 8221 ; The light becomes, for Gatsby, the symbol of a reunion with Daisy. This reunion seems justifiable, yet it is so far off from coming true. Gold and yellow are colourss that symbolize old wealth. The colourss green and gold contrast in a important manner. In old times people used gold as a agency for exchange, but as a national currency was established green money replaced the gold and gold no longer even backed the dollar. So, gold represents the old money and green represents the new. In the same manner, gold symbolizes Daisy and Tom s old money and green symbolizes Gatsby s new money. One might state that Gatsby is â€Å"green.† To contrast this Tom is gold. In the same manner that green and gilded contrast so do Gatsby and Tom. Jordan and Daisy are besides represented by gold. â€Å"†¦Jordan s slender aureate arm resting in mine†¦Ã¢â‚¬  â€Å"†¦high in the white castle the male monarch s girl, the aureate girl†¦Ã¢â‚¬  The aureate miss is, of class, Daisy. Daisy # 8217 ; s character is enhanced by Fitzgerald # 8217 ; s usage of the colour white to bespeak Daisy # 8217 ; s freshness and artlessness. He notes the # 8220 ; glittering white house # 8221 ; , the # 8220 ; airy, white suites, # 8221 ; and Daisy lounging in a white frock. Daisy besides negotiations of her # 8220 ; white girlhood. # 8221 ; Fitzgerald evokes two significances of white: 1 is the traditional significance of pureness ; the second is the authorization of whiteness. Daisy, as she is ab initio presented, represents both privilege and pureness # 8211 ; a sort of princess figure. The usage of white aids to qualify her as the # 8220 ; enchanted princess # 8221 ; who becomes incarnate as Gatsby # 8217 ; s dream. However, the different sunglassess of white indicate that Daisy may non be an incarnation of pureness and that privilege may hold a corrupting consequence, at least when it is used to veil or gloss over misbehaviors. An egg is white is white ( pure an d inexperienced person ) on the outside, but yellow ( corrupt ) on the interior. This illustration corresponds exactly to the presentation of Daisy # 8217 ; s character through colour symbolism. Because of the figure of times it is mentioned throughout the text, white proves to be a colour that is critical to the novel. From Fitzgerald # 8217 ; s usage of the colour white in these assorted scenarios, the colour could be interpreted as: beauty, cleanliness, wealth, artlessness, virginity, and besides indolence. In Conclusion, F. Scott Fitzgerald s utilizations of colourss throughout The Great Gatsby turn out to be of importance to the development of the subject and to the development and features of the characters in the novel. These colourss give us a great apprehension of the characters and their lives.

Stress Management Skills free essay sample

Teenagers, Ilke adults, may experience stress everyday and can benefit from learning stress management skills. Most teens experience more stress when they perceive a situation as dangerous, difficult, or painful and they do not have the resources to cope. Some common external causes of stress for teens might include: School demands and frustrations . Negative thoughts and feelings about themselves changes In their bodies. Problems with friends and/or peers at school. Unsafe living environment/neighborhood . Separation or divorce of parents _ Chronic illness or severe problems in the family . Death of a loved one . Moving or changing schools. Taking on too many activities or having too high expectations . Family financial problems. Some common internal causes of stress for teen might include : Chronic worry. Pessimism. Negative self talk. unrealistic expectations/Perfectionism. Rigid thinking, lack of flexibility. All-or-nothing attitude. Some teens become overloaded with stress. When it happens, inadequately managed stress can lead to anxiety, withdrawal, aggression, physical Illness, or poor coping kills such as drug and/or alcohol use. We will write a custom essay sample on Stress Management Skills or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When we perceive a situation as difficult or painful, changes occur in our minds and bodies to prepare us to respond to danger. This fight, fight. or freeze response includes faster heart and breathing rate. increased blood to muscles of arms and legs, cold or clammy hands and feet, upset stomach and/or a sense of dread. The same mechanism that turns on the stress response can turn it off. As soon as we decide that a situation is no longer dangerous, changes can occur in our minds and bodies to help us relax and calm down. This relaxation response includes decreased heart and breathing rate and a sense of well being. Teens that develop a relaxation response and other stress management skills feel less helpless and have more choices when responding to stress. What are the signs of stress? When people are under stress, they may feel: Emotional signs : Worried Irritable Depressed Unable to focus physical signs : Headaches Back pain Problems sleeping Upset stomach Weight gain or loss Tense muscles Frequent or more serious colds Behavior sign : Eating more or less. Sleeping too much or too little. Isolating yourself from others. Procrastinating or neglecting responsibilities. Using alcohol, cigarettes, or drugs to relax. Nervous habits (e. g. nail biting, pacing). Cognitive Sign : Memory problems. Inability to concentrate. Poor Judgment. Seeing only the negative. Anxious or racing thoughts. Constant worrying. Parents can help their teen in these ways: Monitor if stress is affecting their teens health, behavior, thoughts, or feelings . Listen carefully to teens and watch for overloading. Learn and model stress management skills . Support involvement in sports and other pro-social activities . Be like a friend, not a parent. Try to understand them Become nostalgic Give them courage that they can handle things like an expert Teens can decrease stress with the following behaviors and techniques: Exercise and eat regularly . Avoid excess caffeine intake which can increase feelings of anxiety and agitation. Avoid illegal drugs, alcohol and tobacco . Learn relaxation exercises (abdominal breathing and muscle relaxation techniques) . Develop assertiveness training skills. For example, state feelings in polite firm and ot overly aggressive or passive ways: (l feel angry when you yell at me Please stop yelling. ). Rehearse and practice situations which cause stress. One example is taking a speech class if talking in front ofa class makes you anxious. Learn practical Decrease negative self talk: challenge negative thoughts about yourself with alternative neutral or positive thoughts. My life will never get better can be transformed into l may feel hopeless now, but my life will probably get better if I work at it and get some help . Learn to feel good about doing a competent or good nough Job rather than demanding perfection from yourself and others . Take a break from stressful situations. Activities like listening to music,talking to a friend, drawing, writing, or spending time with a pet can reduce stress . Build a network of friends who help you cope in a positive way. By using these and other techniques, teenagers can begin to manage stress. If a teen talks about or shows signs of being overly stressed, a consultation with a child and adolescent psychiatrist or qualified mental health professional may be helpful. Referrence : 1 . http://www. aacap. rg/App_Themes/AACAP/docs/facts_for_families/ 66_helping_teenagers_with_stress. pdf 2. http://www. wikihow. com/Help-Your- Teenage-Daughter-Manage-Stress 3. http://healthfInder. goWHealthTopics/Category/ health-conditions-and-diseases/heart-health/manage-stress#the-basics 4. http:// www. helpguide. org/mental/stress_signs. htm conclusion : in modern life these challenging times, stress has become a part of the process of life . Remember that we are not poor because of human experience stress , but we stress that we are only human. Therefore, do not mix up all the relevant issues, and opelessness have thoughts are negative, such as No other people who suffer from stress as I am . Avoid having blame themselves or do things that are not as good as suicidal as it is an act of vanity . We can not let stress control ourself because its implications are very large and the dispatcher are typically in excessive stress cannot control themselves . Though not able to control the things that cause stress to our situation all the time , we still can control how you would react to it. Stress is also a test from God , and all people will not miss the test . By reading the Quran , and complain of problems we face pressure to Allah , and ask that He facilitated all of our dealings . It also helps to calm ourselves and perceive every problem or stress that we face is certainly have a solution. Therefore, Treat stress wisely to live more relaxed and all the day to day running smoothly. Table of Contents Causes of stress 1 External causes of stress Internal causes of stress Sign of stress 2 Emotional , physical , behavior, cognitive sign of stress Manage a stress 3 stress †

Apple Inc.

Apple Inc. Introduction Contemporary issues in marketing and consumer research provisions are critical in the business contexts. This paper discusses Apple Inc. in the context of the contemporary issues it adopts in its marketing and consumer research provision.Advertising We will write a custom essay sample on Apple Inc. Contemporary Issues in Marketing and Consumer Research specifically for you for only $16.05 $11/page Learn More Such concepts have helped the company to remain competitive in the market and enhance its competitive advantages in the electronics industry. Precisely, contemporary marketing and consumer research refer to how organisations analyze, understand, and meet the needs of their respective customers in the current business world (Pride Ferrell 2006). Apple Inc. produces and sells commodities that address the market needs with precision. In the contemporary market, Apple Inc. has managed to address the unique demands of its customers with various products including the iPhone 4, iPod, iPad, and other technological tablets demanded in the market. A stringent and appropriate marketing concept is a combination of values and considerations made explicitly to address customers’ needs (Kitchen 1986). Nevertheless, these have conformed to the aspects of market segmentation, targeting markets, marketing strategies, and positioning strategies adopted by Apple Inc. Contemporary Marketing Collectives Apple Inc. has selected its specific target markets in order to serve them exceedingly. Customers demands goods, which satisfy their needs with utmost precision and satisfaction (Lamb, Hair McDaniel 2011). It is from this context that the entire business prospects lie in selecting the target market. Additionally, the need to have efficient production mechanisms has always helped Apple Inc. in delivering its business objectives as it addresses its targeted customers’ demands.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this regard, the company is aware that consumers usually go for products, which are of considerable quality and widely available at affordable costs. By understanding these contemporary provisions (Rohloff 1966), Apple Inc. strives to produce quality and affordable electronic products that address its targeted customers’ demands. It is possible to stay afloat in the market if a company considers the contemporary needs of its clients. This is an important provision in various contexts. Additionally, emerging with contemporary products, which embraces the aspects of technology among other provisions, is a considerable move. It is crucial to consider the production capabilities for such clients in the entire context. Importantly, the products namely iPhone 4, iPod, iPad, and other technological tablets target a wider range of customer segments (Rouwenhorst 2009). In this con text of target markets, Apple has a specific population, which it targets with its products. The aspects of market segmentation, business strategies, and target marketing usually contribute constructively. For example, Apple Inc. has to analyze its target markets in order to produce contemporary products that will address their unique demands. Concurrently, iPhone 4 has various features that meet considerable demands of various customers (Stout Burda1989). It targets customers belonging to some social class and literacy. In this context, it has been possible for the company to analyze its market segments and produce products that are appropriate to them. The need to meet the market demands with novel products usually plays critical roles in this context (Morrison 1997). Another concept in this phenomenon is the pricing and distribution capabilities of the company involved immediately after designing and producing its products (Drummond Ensor 2005). The company needs such pricing c apabilities to address the economic capabilities of the target market. Apple has managed to attain massive business opportunities with its contemporary products due to fair pricing, appropriateness, and extensive distribution.Advertising We will write a custom essay sample on Apple Inc. Contemporary Issues in Marketing and Consumer Research specifically for you for only $16.05 $11/page Learn More From this concept, it is evident that companies require massive business opportunities in order to attain their marketing concepts with appropriate production mechanisms (Ward, Oliva Reibstein 1994). Contemporarily, increasing the volume of production will eventually reduce the costs, cut prices, increase sales, enhance revenues, and augment profitability as the company sells its products massively to the target market. Apple Inc. has also managed to structure its target markets and production systems to attain low cost products mentioned earlier (Blanchard 2010) . Contextually, this is an important occurrence in the business realms. It is from this concept that numerous contemporary marketing provisions succeed. Managing to uphold the aspects of business production and capabilities in order to reduce costs and other characterising factors is an important provision in the business realms (Mohammed 2010). Determining the target customers, market segment, and the appropriate market strategy for such customers have enabled the company to enhance its sales and customer focus in various contexts. From this argument, the entire business prospects for Apple Inc. have managed to thrive in the global limelight despite the threatening challenges and stringent competition from other contenders. Sustainable Marketing the Green Consumer Sustainable marketing has been a contemporary marketing provision due to its relevance and viability in capturing and retaining clients. Environmental sustainability and consumer protection have been in the fore front of Apple’s marketing objectives.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has managed to attain its contemporary marketing goals through appropriate strategic marketing. This relates to focusing of inadequate resources on identified opportunities in order to increase productivity, sales, and profitability. This has allowed the company to attain considerable competitive advantages. In this context, Apple has managed to embrace the aspects of product concept. Evidently, customers require products that meet their demands with appropriateness. This helps in curbing unnecessary product rejections by the customers (Jin, Suh Donavan 2008). Customers usually demand quality and â€Å"green† products. They are also able to assess the quality and performance provisions of the concerned product. This can massively affect their buying trends. As a marketing concept and a component of strategic marketing, the product provisions must be considered by the concerned company to ensure that it only provides appropriate products that address the demands o f targeted clients. Apple provides products that precisely meet the quality standards desired by the customers. Consequently, it has investigated what the customers demand with regard to quality and other contemporary provisions evident in this context. Additionally, it is important that the company considers the provisions sustainability in its products (Bohm 2009). Additionally, the ability to provide the targeted customers with more than what they expected as evident iPhone 4, iPod, iPad, and other technological tablets is of some sustainability. Additionally, it is important to augment the aspects of quality as witnessed in the Apple Inc.’s products as a component of contemporary and sustainable marketing. The aspects of quality act as promotional agents regardless of countless advertisements. Whenever customers realise that what the concerned company provides is of quality, they will remain loyal (Gupta 2006). This is a crucial provision when considered critically and ev aluated contextually with regard to contemporary marketing. The company has equally managed to position itself favourably in the market hence rendering it quite competitive. It is imperative to consider such aspects with precision. Strategic market positioning helps the concerned company reach its clients promptly and decisively (Vilcox Mohan 2007). From this context, it is apparent that the organisation must observe product concepts as a promotional strategy in the entire context. Managing to address the market demands is a considerable marketing strategy in the global limelight (Brazil Gips 2008). Most products produced by the company have managed to meet the product concepts as argued in this context. Additionally, the need for more elaborated market share and visibility helps the concerned companies to address their market targets upon segmenting their target customers with precision. Evidently, if clients are left to decide on their own, they will not purchase enough products from the concerned company. This might lead to massive losses due to reduced sales. From this concept, it is evident that the concerned companies must promote their products. This allows the targeted market segment to understand the features and benefits of the concerned product. Consequently, they will tend to buy the product with a massive success (Jain 2011). The marketing concepts must consider the aspects of promotion in order to realise any remarkable results. Nonetheless, the concerned companies will find it hard to attain the desired business prospective. Brand Cultures – Recognition and Recall of the Brand Name Apple Inc. recognises the significance of brand name as a contemporary culture in its marketing provisions. The recognition/recall of a brand name is a fundamental aspect that can be used in judging commercials (Hoffman Bateson 2009). They are techniques that search viewers’ memories to trace whether they are aware of an existence of a brand or servic e. Recognition technique is usually direct while recall is an indirect approach to viewers’ memories (Lerman Garbarino 2002). Both are indispensable in television adverts. However, they are not enough, as they are not sufficient in determining the effects of advertisements. Recognition tries to access the memories of the viewers by use of a concept prompted through advertisement. It reminds the viewers that they have seen the product sometimes back. Recall occurs when one prompts with a product name as he looks for reaction on recall of the advert. Contemporarily, recognition is a touching task and is more applicable in judging television commercials. On the other hand, recall involves the use of logic and is more applicable in judging print advertisement. Thus, using recognition in judgment of print advertisement may not be appropriate in the determination of whether a commercial is effective (Krugman 1966). Equally, use of recall in judgment of television adverts may not b e successful in the determination whether a commercial is effective. Therefore, recognition and recall of brand name are not enough measures of determining the effectiveness of adverts (Kevin, Heckler Houston 1998). Other measures are applicable in judging the effectiveness of television commercials. One of the other measures that can be used in determining the effectiveness of commercials is persuasive ability. Recognition and recall are attempts to ensure that the viewers have memory of existence of the brand. On the other hand, persuasion checks the results that the advert has on viewers’ behaviour towards a brand. Persuasion checks the response that individuals have towards commercials (Andrews et al., 1992). It does not check whether individuals recognise or recall the brand, but rather the response that individuals have towards the brand. Apple Inc. has established novel foundations for its contemporary marketing activities. The company has installed marketing campaign s, loyalty programs, and new marketing materials. All these have followed similar positioning and marketing strategies as evident in this context. Evidently, consumers have always shown a normal tendency to resist. This indicates the essence to have aggressive promotional programs and positioning strategies to enhance their tolerability. As a contemporary marketing concept, ability to induce consumers is of a massive consideration. It is important to enhance such aspects as indicated earlier. Apple Inc. has managed to uphold the aspects of selling concepts and positioning strategies in order to capture a considerable market divide, global presence, and market saturation (Ogrady 2009). Evidently, both companies produce quality products; nonetheless, these can only sell if the company enacts appropriate marketing and positioning strategies that will induce customers to buy the concerned products (Shoham 1996). Contextually this is an important provision when considered decisively. It is appropriate to consider such provisions before approaching the market with novel products. Due to emergence of technology and other beneficial product provisions, the company has been introducing fresh product into the market with due appropriateness. Concurrently, it has established appropriate marketing concepts to help it rock the concerned markets with profitability (Rajagopal 2000). This means that the aspects of selling relates to the provisions of advertisements, positioning strategies, and other promotional procedures. Ability to enhance sales depends on how the company has handled its marketing concepts and other promotional provisions relevant to the concerned products. It is important to consider such provisions in various contexts. Consequently, it is apparent that both companies used appropriate promotional vessels to ensure that they remain relevant in their business endeavours and reach numerous potential clients globally (Martin, Vicky-Thuy-Uyen Ji-Yeon 2002). Fr om this context, it is apparent that most business orientations are favoured by appropriate promotional strategies. Contemporarily, in order to allow iPhone to sell in the global market, the company has enacted stringent and appropriate selling concepts and brand cultures to ensure that its products sell in the global market. This relates to the aspects of suggestible mass advertisements and appropriate positioning strategies. Conclusion The contemporary issues in marketing and consumer research provisions are critical in the business contexts as indicated before. The paper discussed Apple Inc. in the context of contemporary issues it embraces in its marketing and consumer research. The contemporary marketing concepts established and ratified by this company have helped the company to remain competitive in the market and enhance its competitive advantages in the electronics industry. , Apple Inc. has managed to enhance its market presence and profitability through establishment of a ppropriate contemporary marketing concepts. Additionally, favourable strategic marketing, macro/micro-environmental forces, market segmentation, targeting markets, marketing strategies, and positioning strategies have equally contributed to its success. It is recommendable to uphold such provisions in the spheres of effectiveness, appropriateness, and prosperity. This is a vital consideration in various contexts. Addressing marketing concepts appropriately augments profits, customer satisfaction, and loyalty. These regard how the organisations analyze, understand, and meet the needs of its respective customers in the current business. In the contemporary market, Apple Inc. produces and sells commodities that address the market needs with precision. This is critical in the context of business management and prompt delivery of services. List of References Andrews, J, Akhter, S, Durvasula, S Muehling, D 1992, The Effects of Advertising Distinctiveness and Message Content Involvement o n Cognitive and Affective Responses to Advertising, Journal Of Current Issues Research In Advertising (CTC Press), vol. 14 no 1, pp. 45-58. Blanchard, D 2010, Supply chain management: best practices, John Wiley, New Jersey, US. Bohm, A 2009, The SWOT Analysis, GRIN Verlag, London, UK. Brazil, A Gips, J 2008, Breaking Through Fast-Forwarding: Brand Information and Visual Attention, Journal of Marketing, vol.72, no. 6, pp. 3. Drummond, G Ensor, J 2005, Introduction to marketing concepts, Butterworth-Heinemann, Oxford, UK. Ferrell, O Hartline, M 2011, Marketing strategy, South-Western Cengage Learning, Sydney, AUS. Gupta, D 2006, Marketing library and information services international perspectives, K.G. Saur Press, Mà ¼nchen, Germany. Hoffman, K Bateson, J 2009, Services marketing: concepts, strategies cases, Cengage Learning Services, Ohio, US. Jain, S 2011, Handbook of research in international marketing, Edward Elgar, New York, US. Jin, H., Suh, J Donavan, D 2008, â€Å"Sa lient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm†, Journal of Advertising, Vol. 37, no. 1, pp. 45-57. Kevin, L., Heckler, S Houston, M 1998, The effects of brand name suggestiveness on advertising recall, Journal of Marketing, vol. 62, no. 1, pp. 48-57. Kitchen, P 1986, Zipping, Zapping and Nipping, International Journal Of Advertising, vol. 5, 4, pp. 343-352. Krugman, H 1966, THE MEASUREMENT OF ADVERTISING INVOLVEMENT, Public Opinion Quarterly, vol. 30, no. 4, pp. 583-596. Lamb, C, Hair J McDaniel, C 2011, Essentials of Marketing, Cengage Learning, Ohio, US. Lerman, D Garbarino, E 2002, Recall and recognition of brand names: A comparison of word and nonword name types, Psychology Marketing, vol. 19, no. 7, pp. 621-639. Martin, B., Vicky-Thuy-Uyen, L Ji-Yeon, W 2002, Remote control marketing: How ad fast-forwarding and ad repetition affect consumers, Marketing Intelligence Planning, vol. 20, no. 1, pp. 44-48. Mohammed, I. 2010, The Impact Of Advertising Attitudes On The Intensity Of Tv Ads Avoiding Behavior, International Journal of Business and Social Science, vol. 1, no. 1, pp. 1. Morrison, J 1997, Consumer Behavior, Journal of Education for Business, vol. 72, no. 5, pp. 317-317. Ogrady, J 2009, Apple Inc, Greenwood Press, Connecticut, US. Pride, W Ferrell, O 2006, Marketing: concepts and strategies, Houghton Mifflin Co., Massachusetts, US. Rajagopal, P 2000, Marketing: concepts and cases, New Age International Publishers, New Delhi, India. Rohloff, A 1966, Quantitative analyses of the effectiveness of TV commercials, JMR, Journal of Marketing Research (pre-1986), vol. 3, no. 3, pp. 239-239. Rouwenhorst, R 2009, Zipped commercials, zapped memory? The impact of zipping on attitude and memory for commercials, Cengage Learning, New York, NY. Shoham, A 1996, Effectiveness of standardized and adapted television advertising: An international field study approach, Journal of International Consumer Market ing, vol. 9, no. 1, pp. 5-23. Stout, P Burda, B 1989, Zipped Commercials: Are They Effective?† Journal of Advertising, vol. 18, no. 4, pp. 23-23. Vilcox, M Mohan, T 2007, Contemporary issues in business ethics, Nova Science Publishers, New York, US. Ward, S., Oliva, T Reibstein, D 1994, Effectiveness of brand-related 15-second commercials, The Journal of Consumer Marketing, vol. 11, no. 2, pp. 38-38.

Video research paper Example | Topics and Well Written Essays - 500 words

Video - Research Paper Example One of the artists to focus on with regard to this kind of music is Demi Lovato. This contemporary rock artist has managed to gather huge clouds and this is from the videos that she produces along with her songs. Demi is a 21yr old singer who started acting as her first career1. However, she later on moved on to music when she got around 18. One of her songs is heart attack where she is seen to portray great video talent and this is from the manner in which in the song she holds her microphone tight swaying with it in a manner that shows her holding on to the person that she falls in love with. In the video, she is also shown to drop the microphone at some point and this is to show how much she is willing to let go of all types of romantic relationships that may portray themselves in her life2. From the title of her song, she fears a heart attack and this clearly expressed in the manner she pushes away the male characters in her video to portray the fact that she does not need them i n her life. Slipknot is a band that is imperative to focus with regard to rock. Slipknot was formed in 1995 in the state of Iowa3. This group has acquired a huge following from the manner in which they have changed the contemporary rock generation. The change is in the manner in which they produce their shows and videos are a force that is rare to fail to reckon with regarding rock. The manner in which their videos are produced shows the highest form of rock music. The reason is that they wear masks and they rap their songs so fast that it is only avid fans with the ability to comprehend the information contained in their songs. One of their famous songs is psychosocial that shows them wearing brown masks and jumping around the stage to portray the manner in which the psychopathic person they discuss in the song acts4. When comparing these two videos and artists, one gets

School Law and Public Policy Essay Example | Topics and Well Written Essays - 1000 words

School Law and Public Policy - Essay Example The aim of this research paper is to clearly assess the manner in which the policymakers can take the voices of educators under consideration. It is for this purpose that a case has been selected for evaluation. In specific, the paper will present a comparison and contrast of the options including strike by the educators or political action course to get representation in the process of policymaking. In order to backup the comparison, references will be taken from legal clauses, past literature, The purpose of this section of the paper includes a number of past cases where educators have either used the method of strike or political action course to make sure that their representation is taken under consideration. Herein, it should be marked that among the major educational changes that have occurred in different societies of the world, Peru holds a revolutionary approach towards in educational reform as its history. The approach that was undertaken by educational policymakers of Peru was political action course. Following the Education Reform Commission, the military forces applied Universal Diversified Secondary Schooling (ESEPs). The fact remains that the educational policymaking undertook the opinions of the educators under consideration for which a proper assessment method was implied. As a contradiction, the reform could not bring necessary changes and ultimately turned out to be a complete failure (Haddad & Demsky, 2010). Another case that can evaluate in this context is from Jordan where educational policymakers brought change as a result of declining economy. With the help of UNESCO, several educational plans were administered in Jordan. The fact remains that these policymaking processes could not take the role of educators into consideration for which the change was not being assessed as expected. It is

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1250 words - 4

Rhetorical Analysis - Essay Example k Douglass† is an essay that is meant to be read after one has had a briefing on the history of African - American slavery in the United States and its subsequent result, which is the Civil War between the North and South for the freedom of the slaves. In his narrative, Mr. Douglass clearly points out the main reasons why there was a need to free the slaves and why the slaves who did not wish to be freed should support the abolishment of slavery just the same. Using all three avenues of rhetoric -- ethos, logos, and pathos throughout his essay gives the reader the sense that although the writer came from a slave background, he was far from being ignorant and uneducated. Rather, Mr. Douglass acquitted himself quite well as he presented his well thought out case for the demise of slavery and the need to punish those who had done them wrong. The writing of Mr. Douglass was amazing for its time because he had accomplished something that the slave owners said could not be done. He had proven that even slaves, when given a chance to learn and educate themselves, can equal their masters in terms of intelligence and intellectual capacity. This is a belief that is easy to admit to since, as one reads â€Å"Life of Frederick Douglass† it shall never cross the mind of the reader that he was reading the work of a man who did not have a formal education and that the person behind the writing, was himself an escaped slave. Of all of the three rhetorical methods that he used in the narrative, it is my opinion that the most effective method that he used was Pathos. Why is that you might ask? Although I could have chosen to say that he used Ethos to the best of his abilities, since he was after all speaking from the point of view of a former slave, he did not dwell long enough on a point of view in order to drive home his arguments. Instead, he made ample of use his personal stories to connect with the reader. Quotes such as; â€Å"Never having enjoyed, to any considerable

Concepts of Universal Design in Architecture

Concepts of Universal Design in Architecture There are many misconceptions surrounding the idea of universal design. People often believe that providing the disabled with signage or a ramp is sufficient and practices the ideals of universal design. What people must understand is that universal design is about providing these necessary amenities to the disabled without segregating them from the norm of society. It is also about creating a space that can withstand multiple environments and the fads of time as a timeless creation. In a universally designed world peoples differences are not highlighted by building usage but are designed for and create seamlessness between users. The bottom up theory is looked to by many designers when establishing universal space; it works on the premise that the building users, the architect is serving include those with disabilities are all people who can be treated as normal people[2] and with this you must start at the bottom of the pyramid and aim to reach the top and achieve universal design. Questions to consider when designing a universally designed space may be how this space will respond to different environments or eras and as the user or users change what will be the response to how it is used. Universal designed has been outlined and defined into seven principles that can be applied to a wide range of areas including architectural spaces to product design. Equitable use Flexibility in use Simple and intuitive Perceptible information Tolerance for error Low physical effort Size and space for approach and use Access Living Headquarters Access Living is an organization that started in the early 1970s and has been committed to rehabilitation and growth of disabled peoples by the support of disabled peoples. This company has personal with a multitude of disabilities and unique challenges that they encounter. In March 5, 2007 LCM Architects lead by partner John H. Catlin, FAIA designed access livings main headquarters in Chicago with not only a universal focus by as a sustainable design direction. This 50,000 115 West Chicago Avenue. business footprint for Access living truly reflects the mission of the company and reinforces their ideals to empower the options available to differences of others. It has been awarded the Barrier Free America Award from Paralyzed Veterans of America; A sustainable design award from AIA; the Trend Setter Award from Friends of Downtown; LEED Gold Certification; and a Silver Award from the Association of Licensed Architects. Design Solutions LCM architects started the vision of universal design, by choosing an accessible location and considering building approach. The building is no more than two blocks from the local trains underground station and from the city bus. This close relationship not only encourages green transportation but it provided for uses that may not have other modes of transportation and its prime location allows for people from multiple locations to be able to utile this feature with ease. In addition to the consideration of close proximity, the garage of the building has designated spaces that allow for electric vehicles to be recharged for use. As users approach, the building integrates two curb drop offs seamlessly added to allow for users coming from street level and for wheelchair lifts to have a direct route to the main building entrance[4]. Being in a colder climate of the United States, architect Catlin devised a solution to deal with iced sidewalks in the winter months by designing a heated concrete sidewalks and well lit approaches. All of these features lead directly into the entrance of the building that is separated by two sets of sliding doors that open directly off the sidewalk. These doors have a wide opening of sixty inches to allow for easy mobility or two wheelchairs in passing. Once you enter in to building for access living, its well designed interior lobby space and furniture selection leaves you no clue that this space is universally designed. LCM architects and there team of designers took close consideration into their interior choices being conscience of spacing, materials, colors and configurations so this truly was a universally accepting space. Universal design has a close relationship to human factor and ergonomics. As a process they both attempt to consider the abilities and limitations of users when developing a product or building an environment.[5] All of the furniture came from the Steelcase, so a select piece could be duplicated in several forms to include with arms/without, adjustable or basic systems that encouraged change as necessary. Using a single manufacturer line allowed for a wide range of seating choices to read and flow seamlessly. Within this configuration ample space is giving for wheelchair move ability and integration within a personal or large group interaction. Multiple chair heights are included for users of all statures and clearance below some of the seating is open to allow the user to push up to the standing position with their leg muscles[6]. A custom feature within the lobby is the reception desk; Lehner points out that the reception area underscores the universal design. A person approaching the reception desk in a wheelchair should have the same ability to use it as a person who doesnt have a disability. Thats the premise behind the entire design-no one uses a back door or side door, and no one uses a ramp. Everybody comes in the same door and uses the same elevators[8]. Unique to most reception desk, the primary dimension is at a wheel chaired accessible counter height of (29-30 AFF)[9]. Based on the guided approach to the desk knee and toe space is carefully designed and provide for. The reception desk does also include a small portion at the standard height of 42. Much consideration was giving to the reception side of the desk because this would be the primary and full time user of the millwork. The desk maintains the counter height and electrical outlets are placed at the ends of the counter opposed to across to mi nimize the need for users to strain to reach across counter span. The employee also is provided with a very accessible approach to their work station and a turning radius within, allowing for a 360 degree wheelchair turning radius. Beyond the reception desk, clever inclusions of universal principles are utilized to assist with user move ability throughout. Two elevators with double entry points allow users to move quickly in and out without the need of turning within a small confined space. The elevators are also large enough to support four wheelchairs within. Along with the maximization of mobility within the elevator Architect Catilin incorporated state of the art emergency use technology for the deaf and head of hearing and enlarge elevator buttons placed at a universal accessible height. Each of the floors of the Access Living Company, are color coded so users can easily identify locality and direction. This color coding process is a wonderful tool to assist the young child to elderly and people with all timers. This would also eliminate the frustrations of getting off the elevator on the wrong floor, like so many of us have done. Once on a floor users, will notice ample floor space as to not to feel const rained by close furniture configurations and for wheelchair passing. The high traffic and areas of egress are ingeniously deigned with a floor border that lines the walls so the visually impaired can easily utilize this tool to maneuver through the floors. To a user with no sight impairments this simply appears as an aesthetical feature because of how well it integrated throughout. This feature is a prime example of how universal design principles do not highlighting the differences of users. Obstacles In designing the Access Living headquarter LCM Architects, incurred many obstacles in creating a space that was not only universal, sustainable but also aesthetically and functionally useable. With their primary focus on creating a universal space they quickly learned that what works for one disability doesnt always work for another,[10] Lehner says. As a universal designer you must learn to balance the integration of accommodations so they are not swayed by a particular user. Thats nowhere more apparent than in the flooring. LCM discovered through research that carpeting, contrary to popular belief, serves people with MCS by trapping contaminants that would otherwise remain airborne. It also offers traction for people using canes. But carpeting can be difficult to negotiate with a wheelchair, says Catlin[11] This is a great lesson to be learned because when people think a disability they too often only think of wheelchair users. After selecting a fabric that architect Catlin thought would be perfect for all of the users in the space he quickly had to return to the drawing board after one employee had an epileptic seizure from the intense patterning of the flooring. This is one example of the many difficulties faced in this project in designing for the masses, but Catlin remedies this problem by installing a more muted pattern through the building while still ensuring there was still enough contrast on hallway borders to help guide people with visual impairments[12]. Conclusion Although they are a portion of users there are wheel chair bound we must consider and be aware that there are countless impairments that cause all users to have different needs and ways in which they utilize a space. Designing a universal space you must have an understanding of that and remember that you are not designing for outlined user but in turn everyone becomes your user. It is often very difficult to create and design a workable solution that all people will deem user friendly, which is why architects and designers seem to steam away from this principle. Catlin illustrates that not only can design be an aesthetically pleasing universal space but green principle can also be an applied in a brilliant way. Works Cited Access Living. Ed. Geekpak. Acess Living, 2008. Web. 14 Oct. 2009. Boniface, Russell. Paralyzed Veterans of America Honors Chicago-based Access Living for Accessible Design. The News of Americans Community of Architects. AIArchitect, 17 Aug. 2007. Web. 20 Oct. 2009. . Dong, Hua. Shifting Paradigms in Universal Design. Vol. 4554/2007. Heidelberg: Springer, 2007. Print. Goldsmith, Selwyn. Universal Design. Maine: Architectural, 2001. Print. Meyers, Tiffany. UNIVERSAL DESIGN IN ACCESS LIVING HQ. Metropolis Magazine Oct. 2007. Metropolis Magazine, Sept. 09. Web. 23 Oct. 2009. . Tandem, Byan, ed. Home Design: Understanding Universal Design. AARP (2008). AARP. Web. 22 Oct. 2009. . Goldsmith, Selwyn. Universal Design. Maine: Architectural, 2001. Print. Goldsmith Access Living. Ed. Geekpak. Access Living, 2008. Web. 14 Oct. 2009. Access Living Dong, Hua. Shifting Paradigms in Universal Design. Vol. 4554/2007. Heidelberg: Springer, 2007. Print. Access Living Access Living Boniface, Russell. Paralyzed Veterans of America Honors Chicago-based Access Living for Accessible Design. The News of Americans Community of Architects. AIArchitect, 17 Aug. 2007. Web. 20 Oct. 2009. . Access Living Meyers, Tiffany. UNIVERSAL DESIGN IN ACCESS LIVING HQ. Metropolis Magazine Oct. 2007. Metropolis Magazine, Sept. 09. Web. 23 Oct. 2009. . Meyers Meyers

Chemical Control Agents Used Against the Gypsy Moth Essay -- Gypsy Mot

Chemical Control Agents Used Against the Gypsy Moth The gypsy moth (Lymantria dispar) is a highly disruptive species that can, and has played a distinctive role in the lives of many organisms. Included in these organisms are various deciduous trees and shrubs, wildlife species that share the same environment, and even humans. The gypsy moth destroys the beauty of woodlands via defoliation, alters ecosystems and wildlife habitats, and disrupts our own lives. It should therefore come as no surprise that the U.S. Department of Agriculture and many other agencies have taken huge steps to help diminish populations of this small, yet persistent species. In an effort to control these overwhelming populations, five chemical control agents have been used to suppress and/or eradicate the gypsy moth. Following, is a discussion of each chemical and their potentially hazardous effects on humans. The first chemical control agent is Bacillus thuringiensis var. kurstaki (B.t.k.); a bacteria isolated from diseased silk worms and flour moths. The potency of B.t.k. varies among insects and readily destroys lepidopteran larvae within approximately one hour of ingestion. More than 1 million pounds of B.t.k. is applied annually in the U.S., primarily via aerial spraying, but also by ground spraying. It does not persist long in the environment (losing its activity by 50% within 1-3 days), has not been seen to replicate in gypsy moth predators, and does not accumulate in the soil. There seems to be a low level of concern regarding human B.t.k. exposure, although B.t.k. formulations have caused eye, skin, and respiratory tract irritations, especially in ground workers. Some claims reveal that a majority of these workers were not equipped with ... ... 8) U.S. Department of Agriculture, Forest Service, Northeastern Area State and Private Forestry, Summary: Final Environmental Impact Statement, Radnor, PA, 1995. 9) U.S. Department of Agriculture, Forest Service and Animal and Plant Health Inspection Service, Gypsy Moth Suppression and Eradication Projects, 1985. 10) U.S. Department of Agriculture, Forest Service and Animal and Plant Health Inspection Service, Gypsy Moth Managment in the U.S.: a cooperative approach. Environmental Impact Statement; Appendix F Human Health Risk Assessment, 1995. 11) Wargo, Phillip M., Defoliation by the Gypsy Moth: How it Hurts Your Tree, U.S. Department of Agriculture, No. 223, 1974. 12) White, William B., Hubbard, Schneeberger, and Raimo, Technological Developments in Aerial Spraying, U.S. Department of Agriculture, No. 535, 1974.

A Case Study Analysis on the Strategic Alliances of Audio

A Case Study Analysis on the Strategic Alliances of Audio Duplication Services, Inc. (ADS) Abstract Logistic strategy is vital part of company’s goal to reduce cost, gain more profit and improve supplier-customer relationship. This paper studied the logistic process of Vanity Products to have a grasp of how logistic works and affects the flow of supply chain. Guide questions are answered to have a better understanding on the logistic and warehousing; and how these decisions must be well thought.Evaluation, conclusions and recommendation are done to know the best alternative for Vanity Products. Introduction Background and Significance of the Study The strategic decision with regards to alliances is an option for firms to improve and strengthen their respective firms. Strategic alliances is said to be a multi-faceted, goal oriented partnerships of companies in which each shares resources and rewards but the risks involved is also shared.In deciding whether such alliances will h elp your firm, several factors should be considered. These factors are, if this would add value to the products, if this would improve the firm market access, if this would strengthen the operation, if this would enhance strategic growth and organizational skills, and if this would build the firm’s financial strength. The decision if one firm should make an alliance to another company is something that is thought thoroughly.This strategic alliance is a very big step for any firm and the firm should be very critical in making such decisions because the benefits are high and so the risks in this kind of arrangement. Objective of the Study This study aims to: 1. Study and analyze the strategic alliances of Audio Duplication Services, Inc. (ADS) 2. Evaluate the alternative of ADS on its logistics management 3. Study and analyze the benefits of Vendor-managed inventory(VMI) Key Terms to Remember * Shipping Cost – Third Party Logistics- the use of outside company to provide for a particular services to perform all or part of the firm’s material management and product distribution functions * Strategic Alliances – agreement among firms in which each commits resources to achieve a common set of objectives * Vendor-Managed Inventory (VMI)- a family of business models in which the buyer of a product provides certain information to a vendor Results and Discussions Case Questions 1. Why are ADS’s customers’ customers moving towards VMI arrangements? ADS’s customers’ customers (i. e. etailers) are moving towards the VMI arrangement so that the likelihood of being out of stock is reduced and the inventory level in the supply chain is also reduced. This will be achieved because through VMI the retailers could provide a continuously updated point-of-sale (POS) to the record companies. By then, the decisions that will be made by the record companies like how much of each album, CD, and cassette title is delivered and when each delivery is made will be more accurate because the records company’s data is updated. 2. How will this impact ADS’s business? How can ADS management take advantage of this situation?This decision on VMI arrangement will have a big impact on ADS. The ADS management should take advantage in the new arrangement because through this they could maintain a more accurate inventory level. Because in this kind of arrangement, the ADS takes full responsibility on the inventory level and through VMI they could have a more accurate inventory level and also ADS could deliver the product on time. 3. How should ADS manage logistics? The ADS should manage logistics by hiring a third party logistics to manage the logistics in their supply chain. This decision is based on several reasons.One of these is that managing logistics is not one of the expertises of ADS Company and by hiring a third party logistics the ADS Company could now focus on their competency of cassette duplicatio n. Also, the new arrangement of direct shipping to the stores would incur higher shipping cost for ADS because of a more complicated route that unlike before there is a distribution center where the products are shipped; in this situation it is very logical for them to hire a third party logistics so that the path networks of these stores would be manage efficiently by third party logistics who are experts in this things.Another reason why ADS Company should not opt to buy a fleet of trucks is that this alternative would require a very high capital investment. Thus, ADS should hire a third party logistics to manage their logistics. 4. Why are the large national retailers moving toward a direct shipment model? So that the product would get into the specific stores where it is needed on time and with the right quantity. Also, direct shipment model is important in a business to reduce the lead time especially for a company whose nature is already changing due to the changing technology .Conclusions, Recommendations, References, and Other Details Conclusions Ultimately, a business organization’s goal is to make profit. But one cannot forsake the quality of the product as well as the satisfaction of customers. In this case, the customers of Vanity Products made changes in terms of ordering the products they need. It was very challenging for VP to adapt to the changes made by the customers since significant changes have to be implemented to address the demands of customers.VP encountered problems regarding cost as well as logistic service. With this, Tom White recommended a solution where different warehouses will be established near the customers. In the long-term, it is beneficial to the company because it decreases the cost in terms of transportation. Recommendations From the main discussion, Tom’s proposal is the best course for Vanity Products. The requirement of the customers that the products be delivered within five days will be met.At the same time, the cost of VP will be lower compared to that of delivering less than truckload quantities to a specific store or using a peddle run method to deliver a full truckload quantities to a set of stores or customers. Thus, the best alternative or solution to the problem is to implement Tom’s proposal. References (1)J. Heizer and B. Render. (2010). Operations Management. Tenth Edition. New Jersey: Prentice-Hall, Inc. (2) Munley. com. Truck Accidents Glossary. Retrieved February 4, 2013 at http://www. unley. com/truck_glossary/legal_glossary_p. html (3) Businessdictionary. com. Freight Costs. (2012) Retrieved February 4, 2013 at http://www. businessdictionary. com/definition/freight-cost. html Other Details â€Å"A Case Study Analysis on the Strategic Alliances of Audio Duplication Services, Inc. (ADS)† IE 191 Section: V Date of Submission: March 21, 2013 Contributors Signature Members: Josol, Patricia Beatriz| ___________| Palomar, Romelyn Mae| ___________| Tena, Mara Alyssa| ___________|

Rebirth of the KKK essays

Rebirth of the KKK essays The Ku Klux Klan first appeared in late 1865 or early 1866 in Pulaski, Tennessee. It began as a Tennessee social club but soon turned into a paramilitary force under the direction of Nathan Bedford Forrest. The Klans primary purpose was white supremacy and the main goal was to keep blacks out of the voting booths. By 1870 the Klan was everywhere in the south. They were strong supporters of the Democratic Party and often beat and sometimes killed republican politicians. Due to the overabundance of violent and sometimes fatal crimes many members of the Klan found themselves in trouble with the law. Because of this the Klan was basically obsolete by the mid 1870s. Beginning in the early nineteenth century there were massive waves of immigrants coming into the country. The majority of these immigrants were mostly from Italy, Russia, and Ireland. Along with all these new people came new languages, customs, and beliefs. They also provided a cheap source of labor. Many Americans saw this to be threatening to their jobs and their culture. Along with all the new immigrants the country was under going drastic changes of its own such as styles, music, and beliefs. All these changes began to scare old stock Americans. Thousands of fundamentalists Christians were bewildered by the progressive era victories of evolution and social gospel, not to mention jazz, gin, and short skirts. These fundamentalist Christians were seeking a way to bring old-time religion back. On Thanksgiving Day in 1915 Colonel William J. Simmons created what they had been seeking. That night Simmons held a cross burning ceremony atop Stone Mountain in Georgia. The ceremony pledged new members to be True to the faithful maintenance of white supremacy. In order to become a member of the new Ku Klux Klan you were required to vow to be a native born American citizen who believed in the tenets of the Christi...

How Strategists Lead a Company

How Strategists Lead a Company According to Cynthia Montgomery, the key responsibility of a strategist as a leader is to act as an operator and a voice of reason. In addition, a strategist should provide a sense of meaning to a company.Advertising We will write a custom coursework sample on How Strategists Lead a Company specifically for you for only $16.05 $11/page Learn More A strategist, as a meaning maker, should give a definition of the future outlook of an organization, and the benefits future changes would bring to customers. A strategist, as a meaning maker, is also expected to make critical choices that will shape the identity of a company. The choices made by a strategic leader, should define the purpose of the company, future prospects, and the strategies put in place to attract, and retain customers. A strategist should also recognize the fact that after all is done; the leader of a company normally takes responsibility for all the decisions made. As voices of reason, strategi sts should have the vision, boldness, and confidence required to bring innovation, and set their companies towards achieving new goals. Confidence, in particular, plays a central role when it comes to leadership and strategy. However, strategists should take caution so that their confidence does not turn into overconfidence. Strategists, as voices of reason, should understand the competitive forces within their industry, and how these forces affect their operations in areas where there is competition. They should also understand the chances of their plans succeeding under such circumstances. Montgomery gives an example of the furniture manufacturing industry as one that has been fragmented by competition, which has resulted in low returns. Competitors in this industry kill innovation, and discourage customers by manufacturing products that greatly vary in terms of design. One of the ways of dealing with such extreme competition is to employ strategy in creating new economic model an d niche in the industry. Leaders become voices of reason, when courageous strategies to redesign forces within an industry, do not become a bother to them.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strategists, as operators, should act as a link between the central plans in a business, market economics, and action. They should not be dreamers or propagators of arrogant ideas. An effective strategy should be based on clarity and pragmatic ideas, and steered by a leader with operational sensibility. Strategists, as operators, should also infuse their strategies with execution. Montgomery cites the Gucci Group as an example of a company that integrated its strategies and execution, in order to deal with poor sales and increased losses. The new chief executive of the Gucci Group used a pragmatic approach in tackling this problem by examining sales data. The sales data provi ded Gucci executives with consumption trends that enabled Gucci to align its products with the taste and preferences of its consumers. In addition, Gucci developed an integrated manufacturing, distribution, marketing, and pricing strategies that boosted its sales. A well conceived strategy, according to Montgomery, will smoothly transit into execution, and strategy can never be separated from execution. In order for a company to meet its goals, strategists should view themselves as operators. Lastly, strategist should know that attaining and keeping strategic momentum in a company is a challenging, and a never ending task. Most leaders in the corporate world will at some point in their career be faced with the pressure of changing the strategies used by their companies. Leaders, who are strategists, will find the process of overhauling a company’s strategies to be rewarding. The process can be a struggle to leaders who lack strategic visions.

Week 3 discussion question 1 and 2 Personal Statement

Week 3 discussion question 1 and 2 - Personal Statement Example In the case of the oil embargo, it was being done just because politicians were playing economic war games using the people as their pawns. 2. Nixon lied about his knowledge of the watergate break-in and then tried to cover it up. If he had been open and honest with the american people from the beginning of watergate, do you think that we would have a better view of Nixon today? As part of his legacy, do you currently think that we can no longer trust our president and other politians? What makes you think so? The problem with President Nixon and Watergate is that he knowingly and willfully broke the law of the land in order to fulfill his selfish needs. It would not have mattered if he had come clean from the very beginning and confessed his activities to the people, he would have still violated the public trust. It is because of presidents like him that we have come to develop a distrust for the office of the president when it comes to certain issues. The Nixon presidency showed us that the presidents office is the highest office in the land, and also the most graft and corruption prone. Therefore, it would take a different kind of president and transparency in the White House to bring back the blind faith that people once had in the Oval

Thesis on Lysistrata by Aristophanes Example | Topics and Well Written Essays - 1250 words

On Lysistrata by Aristophanes - Thesis Example The intent of Aristophanes to present women in a powerful light is confirmed by analysis of his character and the wellspring from which the play emanates. Comparing him to Sappho and â€Å"...the [her] fiery and lucid directness,† Lindsay suggests a balance of male-female characteristics present in both genders, pointing to â€Å"the profoundly balanced humour of Aristophanes, at once tenderly human and cruelly hard† (Lindsay par 3). Lysistrata to Cleonice mourns the absence of her fellow women, whom she has called to discuss her plan, mocking their absence and suggesting the lure of sex as first as remedy [after as weapon, a symbol of power]. The question becomes, can Lysistrata, the obvious main female character, convince the other women in the play to go on a sex strike until the men cease fighting a meaningless war. In the process of her quest, we discover through analysis of the character, and characters, the essence of what society perceives as the role of women and how women perceive themselves, versus their actual potential. In doing so we make the astounding discovery that issues pertaining to gender were as controversial then as they are today. Since the development of the concept of gender power occurs throughout the play, it is important to understand Lysistrada as a woman with ideals, determined in the face of resistance [by both the men and at first, women] to pursue them. It is clear here that â€Å"Aristophanes is not content to [simply] turn the tables and present purely virtuous women and venal men† (Study Guide, Temple, par 3). In essence, this is not about good or evil but about courage [of women] in the face of resistance--about Lysistrada as a woman character to not only â€Å"speak to men† but â€Å"to women† as well with the authority normally attributed to men. Her first challenge: how to convince other women, who have accepted their nature as frivolous and passive in political matters, to use their power to exact political

Organizational Analysis Essay Example | Topics and Well Written Essays - 1500 words

Organizational Analysis - Essay Example Human resource plays a very important role in the development and success of any organization so was the case with Wal-mart. Sam Walton from the start of this business was surrounded by the most creative and hardworking employees. The employees are still working with their complete dedication and interest to achieve the goal of the mission statement. There are many internal and external challenges faced by the Human resource of Wal-mart such as the employee turnover rate, less capable employees in the developing countries, world politics, economics, inflation, exchange rates, etc. However, Wal-mart successfully faced all the hurdles in its way and qualified to be considered the largest retailers chain in the world. But there is always a room for further improvements and achievements and to fill that gap Wal-mart should continuously come up with new and different ideas to remain dominant in the retailer’s world. Organizational Analysis of Wal-mart Today, the customers not only want to buy things that they want but they actually want to enjoy their shopping experience. Now customers want a lot of merchandize available under one roof with the satisfying services and lowest possible prices, friendly and pleasant shopping environment with free parking. Wal-mart promises to give all of this to its customers (Walton, 2012). Wal-mart is a super store which features maximum number of high quality merchandize with comparatively low prices and gives its customers an everlasting shopping experience. It serves more than 200 million customers per week (our story, 2012). It has retail stores, online services and mobile alerts operating in 27 countries under 69 different banners. The first Wal-mart store was open in 1962 in Rogers, Arkansas. Sam Walton’s unparallel devotion to the company and the leadership skills lead the organization to where it is now standing. He was the man behind the success of the unique retail store. He believed in leadership through serv ice and customer satisfaction. The basic idea behind Wal-mart was to serve the customers with low prices and great service. The target market of Wal-mart is that segment of customers who want multiple things such as grocery, electronics, apparel, stationary, decorative, and every other thing under one roof. These customers want a pleasant buying experience and goods services and satisfaction along with low prices. Wal-mart is very successful in fulfilling its customers’ requirements and therefore it has started the online and mobile services as well considering the current market trends and intense competition. The customers who believe in saving and spending good lives are the real customers of Wal-mart. In 1960, the whole idea of retail stores was changes as the Wal-mart step in the world of retailers. By 1967 Wal-mart was able to own 24 stores with $12.7 million sale (history timeline, 2012). Later in 1980’s the first Wal-mart supermarket was opened with general mer chandise. In 1987 the company installed the largest satellite communication system in the United States of America. In 1990’s Wal-mart was marked as the most successful and the biggest retail store. By 2002, Wal-mart was among the 500 ranking of the America’s companies. In 2012, the company has celebrated its 50th anniversary with 2.2 million associates, 200 million customers and 10,000 stores in 27 countries. Mission Statement Wal-mart was made with the mission of

Concentration Camp Sourcework Essay Example for Free

Concentration Camp Sourcework Essay In Source 5 Reitlinger says that more than a hundred thousand people must have known. If this is correct then why did no-one take the blame for it at the end of the war? Or even do anything to help the Jews? How well supported this claim is depends on the other sources. Source two agrees with Reitlingers claim as it says All the same rumours did circulate about dreadful deeds in the East this concurs with had not heard the same story in Reitlingers source. Also in Source 2 it says Because of the Nazis much publicised resettlement plans this again agrees with Jews had disappeared in Reitlingers source. In conclusion Reitlinger is supported, by Source 2, about rumours being spread and that people had seen Jews disappear. Source three is a very neutral source to the credibility of Reitlingers as it says Workers at an extermination centre in Austria were told Keep quiet about this or face the death penalty' this almost contradicts what Reitlinger says about people knowing about the camps. If the workers in the camps were threatened with their lives then would the hardly gossip to neighbours? Also in source three is says that when the crematoria were turned on it caused a power- outage outside Dachau, the people would obviously notice if their power was turned off so this supports Reitlingers claims. Source 6 contains much information and it supports Reitlingers claims as it contains information concerning an SS man declaring on a train that 2000 Jews were being murdered every week at Auschwitz if this SS man was concerned about secrecy would he have said it on a busy train? Source 6 also goes into some detail about the BBC laughing a broadcast campaign on the extermination of the Jews which provided information for any Germans that held a radio and it also says that The leaflets dropped by Allied planes also relayed information on the annihilation policy I think that the German people would have had enough information to confirm the rumours they might have heard. Source 8 contradicts Reitlinger as it says All swore that during the past few years they had no idea what had been going on in the camp outside their town this is important to note as the people themselves are saying they hadnt heart anything. There is a possibility that they could have been lying or faking their knowledge of the situation as evidence shows the general knowledge of people living around the camps. Source 10 supports Reitlinger as the author says The Jews are disappearing in throngs this matches with Source 5s not know most of the Jews had disappeared I would have to conclude that Reitlinger was probably correct in his estimate of German knowledge of the concentration camps as a good portion of the evidence in the sources tells us that it is plausible to estimate figures as grand as a hundred thousand people. I think many of the Germans did in fact know about the camps either by the rumours or by radio or by information pamphlets and therefore it begs the question as to why they didnt do anything to help the suffering Jews. Were they afraid of the strict penalties? Some had put their lives on the line by telling people about the camps why didnt they do anything? The answer to this is that although the people may have known there was nothing that they could have done to stop it completely and therefore could not be really held responsible for not helping.

Essay --

The Boer War has been the focus of a considerable body of fiction numbering over two hundred novels and at least fifty short stories in English, Afrikaans, French, German Dutch, Swedish and even Urdu if we count the translation of Rider Haggard's Jess in 1923. For the social and literary historian it provides over a hundred year record of the relationship between literature and history. The vast majority of novels and short stories about the Anglo-Boer conflict were published around the time of the war and reflect the values and attitudes to British imperialism. Some of the titles published then give a fairly accurate impression of the patriotic fervour which found its way into print: B. Ronan, The Passing of the Boer (1899); E. Ames, The Tremendous Twins, or How the Boers were Beaten (1900); C.D. Haskim, For the Queen in South Africa (1900); F. Russell, The Boer's Blunder (1900); H. Nisbet, For Right and England (1900) and The Empire Makers (1900). Among the more notable literary figures of the day who were closely associated with the events of the Anglo‑Boer conflict were Rudyard Kipling (1865‑1936); Winston Churchill (1874‑1965); H. Rider Haggard (1856‑1925); Sir Arthur Conan Doyle (1859‑1930); Sir Percy Fitzpatrick (1862‑1931); Edgar Wallace (1875‑1932); and John Buchan (1875‑1940)). Some of the most interesting names associated with satirising the Anglo‑Boer conflict include H.H. Munro (Saki) (Alice in Pall Mall, 1900); G.K. Chesterton (The Napoleon of Nottinghill, 1904), Hilaire Belloc (Mr Clutterbuck's Election, 1908) and Kipling: "Fables for the Staff", published in The Friend in 1900 in which he lampooned the incompetence of the British general staff. Douglas Blackburn's A Burgher Quixote (1903) is one of the most unde... ...any Boers from the Cape, and later the two republics, who joined the National Scouts and fought for the British, but there were many Cape Boers who joined the commandos. This aspect of the war produced some of its finest responses in fiction, for example Herman Charles Bosman's short stories "The Traitor's Wife" and "The Affair at Ysterspruit", and Louis C. Leipoldt's novel Stormwrack (1980). The question of divided loyalties is a large issue in Boer War fiction. Nor did the conflict end with the war. As late as 1980 a successful Australian film Breaker Morant was based on Kenneth Ross's play and Kit Denton's novel The Breaker (1973). The Boer War has continued to be a popular subject for escapist fiction. Whereas the writers at the height of the Empire were overwhelmingly British, with the decline of imperialism the field is now dominated by South African writers

The Hound of the Baskervilles Essay -- English Literature

The Hound of the Baskervilles At the start of the story the setting is described through the legend of Sir Hugo Baskerville. Sir Hugo is described in the legend as a â€Å"wild, profane and godless man† This suggests that his inhumanity and â€Å"evil† make him a potentially viable enemy who will stop at nothing. It is Sir Hugo that sets the tone for the setting. Sir Hugo uses his power and Baskerville Hall as a prison for the young girl. She manages to escape by â€Å"the aid of the growth of ivy which covered the south wall.† The ivy indicated the age and wildness of the hall and its setting. The â€Å"moon† is â€Å"shining bright† and the act â€Å"which was liked to be done† on the moor adds to the sense of danger and isolation that we, as readers, encounter at the start of this tale. As grown men leave the impression of â€Å"screaming† and fear being associated with the moor, we are going to be given one final warning, â€Å"caution you to forbear from crossing the moor in those dark hours when the powers of evil are exalted† which tells us that this setting is both dangerous and a potential trap for those who dare to live there. We also learn about the death of Sir Charles. â€Å"The day had been wet† and the wild, untamed environment sets the tone perfectly for a mysterious death such as this. We are told that â€Å"there is a gate which leads out onto the moor.† This gate is like a barrier between the moor and Baskerville Hall that separates good from evil, and if anyone were to cross this barrier then anything could happen to them â€Å"Sir Charles lay on his face, his arms out, his fingers dug into the ground, and his features convulsed.† This creates a sense of isolation as it seems as if the only safe place on the entire moor is Baskerville H... ... find out who the man on the tor was. Watson says that â€Å"there was this feeling of an unseen force† out upon the moor, and because he is supposed to be acting as Sherlock’s eyes and ears, he is compelled to find out who or what this â€Å"unseen force† is. Watson goes up onto the tor which he describes as a â€Å"barren scene† and there he feels a â€Å"sense of loneliness and mystery and urgency.† Watson feels as if â€Å"the unknown might be lurking there,† and when Sherlock is discovered he reveals that the â€Å"figure of a man upon the tor† that Watson had seen upon the night of the convict hunt had indeed been Sherlock, when he admits â€Å"I was so imprudent as to allow the moon to rise behind me.† Because the unknown figure turns out to be Sherlock the mystery of the Barrymore at the window remains unsolved and the moor is still a place full of secrets and unanswered questions.