This essay discusses how advertisement effects peoples lives

As Americans we are exposed to advertisements everyday. People are pressured from every direction by advertisements which exploit their deepest fears, attractions, needs, and desires, shaping their behaviors, goals, and thoughts. They are led into believing false information and promises that are mostly never kept, all for the simple reason of selling the product and making profit. We see advertisements everywhere--in magazines and newspapers, on the radio, on TV, online, in the mail, even over the phone. These advertisements use the basic ideas of either providing an elite status with the possession of the product, or giving a sense of belonging to a group or community. Since the recent military activity in Iraq and Afghanistan, another†¦show more content†¦The whole patriotic theme is strange because the connection between patriotism and the product does not make the product function better, so why do we feel obligated to pay attention to the advertisement and even purchas e that product. Along with patriotism another concept used widely is the elitism the product brings to people with its possession. As Jack Solomon wrote in his essay Masters of Desire, We Americans dream of rising about the crowd, of attaining a social summit beyond the reach of ordinary citizens (1). He is basically saying that Americans want to be better then the people around them and this belief is what marketers feast on, creating status symbols like Rolex, Mercedes, BMW, etc. One advertisement that crosses my mind in terms of using elitism would be the new U2 iPod Special Edition advertisement. This promotes an iPod with a black cover and laser engraved signatures of the U2 band members; everything else is similar to a regular iPod; whereas, the price is $50 more. People are led into believing that the U2 iPod is better than the regular one only because it is endorsed by U2. Another ironic detail is that a normal iPod itself is a product of elitism, because even though it has similar functions to a Sony or any other MP3 player, it costs $100 more only because it comes with the signature white headphones. These headphones, unique only because an iPod come equipped with them, have made themselves and the iPod a status symbol. MostShow MoreRelatedThe Case of Sterotyping in Society1219 Words   |  5 Pageseconomics for thirty years. He writes an essay discussing the case of stereotype. He reminds us that stereotyping affects many spaces of our lives and it influences the way we look at people and categorize them due to their tone, nationality or language. According to him there is nothing affirmative about stereotyping. He states that it makes us foolish thinkers and it affects both the people we stereotype and ourselves negatively. Robert Heilbroner, in his essay â€Å"Don’t Let Stereotypes Warp Your JudgmentsRead MoreAdvertising Does Not Function By Formulating Values And Attitudes On Its Own2000 Words   |  8 Pagesideologies (cultural beliefs that serve to justify social stratification). Researchers in advertising agencies attempt to discover and expose our attitudes, moral judgments, and, sometimes, how we interact with others (Cortese 12-13). Meaning that advertisements are free of any blame or accusation of adversely effect since they do not create these values. They merely reflect the values that already exist in society. 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Walt Disney-Pixar Merger - 2965 Words

Walt Disney-Pixar Merger Brief Industry Analysis Because of the technology nowadays, one successful film can be distributed all over the world, which is in a form of motion pictures or DVD. Animation is one media that is spread all over the world; push it to be one of fastest growing industry. The demand for the animation is increasing from the emerging number of cables and satellite TV and the popularity of The Internet. In addition, in the past, the target market of the animation industry was just kids, but now, it expands market to cover all ages of customers. The companies can be range from a big company such as Walt Disney to an individual artist with a PC. The trend of the industry has changed from drawing and†¦show more content†¦The company was about the film and entertainment. On February 3rd, 1986, Steve Jobs purchased the computer graphics unit of Lucasfilm, Ltd for $10 million to establish as independent company, Pixar. Moreover, Ed Catmull who had worked with Lucasfilm was co-founder and chief technical officer of Pixar. The company’s objective is to develop computer animated feature films that make all types of audiences memorable with characters and stories by using technology and creative talent. Therefore, Pixars team came up with several software innovations, which were used to create numerous of products. In 1987, The Pixar short was introduced, Red’s Dream. This short film received the Golden Gate Award for Best of Category, Computer-Generated Imagery at the San Francisco International Film Festival, and also won a Golden Nicas at the Prix Ars Electonica Festival in Austria. In 1988, Tin Toy won an Academy Award for Best Animated Short film. It got the first prize for computer-assisted animation at the Third Los Angeles International Animation Celebration and also the Blue Ribbon Award from the American Film and Video Association. In 1989, Knick Knack and RenderMan were launched, and the first commercial was made. Furthermore, in July, CEO of Pixar, Steve Jobs wanted to increase the company’s capabilities, so he collaborated with the San Francisco-based Colossal Pictures who experience in broadcastShow MoreRelatedMerger Between Walt Disney and Pixar1070 Words   |  5 Pagesresearching the information on Disney and Pixar, I came across some differences between Steve Jobs and Michael Eisner regarding how the two companies will work together. Going through the articles that I have read through they all show that Disney and Pixar has always been competing against each other on who can make the best animated motion picture. Here is a little history Disney has always been about producing animated features and live-action movies and as for Pixar they have always produced computer-animatedRead MoreMerger1346 Words   |  6 PagesMerger, Acquisition, and International Strategies Shonia L. 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A Description of the PDA Psychometric Test free essay sample

What is the PDA Psychometric Test? PDA is a psychometric test that through a simple, precise and scientific method allows us to discover and analyze people’s behavioral profiles. It also allows us to evaluate the behavioral requirements of a job and generate detailed compatibilities that apply to the different Human Resources processes. The PDA test does not qualify behavioral profiles as â€Å"good or bad†; it describes the evaluated individual’s behavioral characteristics. In the case of generating a study of compatibilities between a person and a job description, it simply describes and provides details on the strengths and weaknesses. Back to Menu Who uses the PDA test? This psychometric evaluation can be beneficial to: * People: in order to understand their strengths and weaknesses to get a better job, to become better at their current job, to improve their relationship with colleagues, superiors and or/collaborators. * Entities: to identify, develop and/or retain talent. This tool is utilized by most of the leading companies ranked on Great Place to Work. * HR consulting entities: Incorporate a new product into your portfolio, add value to your services, and generate consulting projects based on the psychometric behavioral test. essay writing service forum Back to Menu What information does the PDA provide? Through the PDA psychometric test ou can quickly go online to obtain: * A person’s behavioral profile description, detailing (press here to see an example): o Leadership style o Decision-making style o How to lead this person to success o Persuasive skills o Analytical skills o Sales skills o Motivation level o Main skills and strengths o Areas of improvement * Individual and / or group compatibility between one or more individuals and a job. Individual and or group compatibility between one or more individuals and your company’s competences. Back to Menu How does the PDA Report contribute to the professional growth and development of an individual? The complete PDA report will help you to know yourself better and to identify what are your main strengths and weaknesses. At the same time, it’ll allow you to objectively identify the skills you need to maximize your potential. If you are currently interviewing or l ooking for a better job, the complete PDA report will help you to†¦ †¢ Research strategically Interview successfully †¢ Emphasize skills and strengths †¢ Feel confident †¢ Find a job that matches your â€Å"natural† characteristics †¢ †¦other benefits â€Å"From all the possible knowledge, the wiser and more useful is to know yourself† William Shakespeare. If you are currently working, the complete PDA report will help you to†¦: †¢ Understand and improve your leadership skills †¢ Effectively develop your skills and strengths †¢ Improve your relationship with your colleagues †¢ Plan self-improvement †¢ Understand difficulties with team members †¢ among many other benefits The key to negotiate with others effectively is to manage you first. The better you know yourself, the better you can relate to others, from a confident, secure and strong position† Hendrie Weisinger. Back to Menu Does the P DA have theoretical support? The PDA test is a powerful tool with more than 50 years of studies based on different theories and statistics. It is certified for its application in Latin America. The PDA test is based on a model with 5 pillars that measure the following dimensions and their intensities: †¢ Results oriented †¢ People and negotiation oriented Details oriented †¢ Conformity to Rules †¢ Autocontrole emocional The PDA test is based on the following theories: 1) William Moulton Marston’s personality structure 2) Self consistency theory 3) Perception Theory 4) Semantic Study Back to Menu Similarities and differences with DiSC Many evaluation tools are based on the concepts of Emotions of Normal People developed by Marston. These tools were created with emphasis on the advantages and benefits that such methods contributed to the military and working environment. The first generated tools were called â€Å"pure† (PDA). From its first applications the tool manifested its enormous contribution due to the quantity and quality of information. However, the process was extremely slow and complex. It would take 2 hours from the moment the individual finished the evaluation until the analyst was able to produce the results. In the late 60’s, Dr John Greier, from University of Minnesota, modified Marston’s model with the intention to simplify the process and that was the beginning of what we know today as DISC- Which is nothing more than a simplification of Marston’s model. Greier’s simplified version changed the original questionnaire and even though the process took less time to interpret the result, much of the valuable information was lost. Some of the key information missing from Greier’s model is: †¢ Intensity Axis: Measures the intensity of each behavioral tendency. †¢ Profile intensity: Measures how â€Å"faithful† the evaluated person is to his or her behavior. It assesses the flexibility/rigidity level of the person evaluated. †¢ Energy level: Measures the level of energy available. Provides better understanding of the motivation and stress level. Consistency indicator:Measures the information’s consistency and quality level. †¢ Self control Axis: the 5th axis measures the individual’s capacity to control impulses and emotions, related to â€Å"Emotional Intelligence†. Already in the 90’s, with the possibility of every Human Resources employee having their own computer, inter net connection, and the possibility to systemize the process of loading the forms and automatically issuing graphs and reports, resurfaced the many benefits that the â€Å"pure† tools offered to companies over the simplifications provided by the DiSC model..

Gatsby Color Essay Research Paper F Scott free essay sample

Gatsby Color Essay, Research Paper F. Scott Fitzgerald s usage of symbolism and colourss in The Great Gatsby is outstanding in every chapter of his novel. To to the full understand the significance of his colour usage, a reader must acknowledge the state of affairss in which these colourss are used. The colour viridity is traditionally associated with spring, hope, and youth. One possible significance of the colour viridity is envy. Gatsby can be seen as an covetous, covetous character. He one time had the love of his life, Daisy, but now she is married to another adult male. He spends all of his clip and attempt in an effort to win back Daisy. It is besides likely that Fitzgerald uses green to typify money and it s power in society. Money regulations the lives of the people in the narrative. Gatsby needs money to populate the life that he does. We will write a custom essay sample on Gatsby Color Essay Research Paper F Scott or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Gatsby besides feels he needs the money to win back Daisy s love. The colour viridity can both typify enviousness and money ; nevertheless, the most sensible significance would hold to be one of future hope, particularly in Gatsby s instance. The usage of a green visible radiation at the terminal of a landing phase to signal a romantic reunion, is intriguingly similar to the green visible radiation at the terminal of Daisy # 8217 ; s Buchanan # 8217 ; s dock, which becomes a cardinal image in The Great Gatsby. The initial visual aspect of the green visible radiation occurs when Nick sees Gatsby for the first clip, standing in forepart of his sign of the zodiac and stretching out his weaponries to # 8220 ; # 8230 ; a individual green visible radiation, minute and far off that might hold been the terminal of a dock. # 8221 ; The light becomes, for Gatsby, the symbol of a reunion with Daisy. This reunion seems justifiable, yet it is so far off from coming true. Gold and yellow are colourss that symbolize old wealth. The colourss green and gold contrast in a important manner. In old times people used gold as a agency for exchange, but as a national currency was established green money replaced the gold and gold no longer even backed the dollar. So, gold represents the old money and green represents the new. In the same manner, gold symbolizes Daisy and Tom s old money and green symbolizes Gatsby s new money. One might state that Gatsby is â€Å"green.† To contrast this Tom is gold. In the same manner that green and gilded contrast so do Gatsby and Tom. Jordan and Daisy are besides represented by gold. â€Å"†¦Jordan s slender aureate arm resting in mine†¦Ã¢â‚¬  â€Å"†¦high in the white castle the male monarch s girl, the aureate girl†¦Ã¢â‚¬  The aureate miss is, of class, Daisy. Daisy # 8217 ; s character is enhanced by Fitzgerald # 8217 ; s usage of the colour white to bespeak Daisy # 8217 ; s freshness and artlessness. He notes the # 8220 ; glittering white house # 8221 ; , the # 8220 ; airy, white suites, # 8221 ; and Daisy lounging in a white frock. Daisy besides negotiations of her # 8220 ; white girlhood. # 8221 ; Fitzgerald evokes two significances of white: 1 is the traditional significance of pureness ; the second is the authorization of whiteness. Daisy, as she is ab initio presented, represents both privilege and pureness # 8211 ; a sort of princess figure. The usage of white aids to qualify her as the # 8220 ; enchanted princess # 8221 ; who becomes incarnate as Gatsby # 8217 ; s dream. However, the different sunglassess of white indicate that Daisy may non be an incarnation of pureness and that privilege may hold a corrupting consequence, at least when it is used to veil or gloss over misbehaviors. An egg is white is white ( pure an d inexperienced person ) on the outside, but yellow ( corrupt ) on the interior. This illustration corresponds exactly to the presentation of Daisy # 8217 ; s character through colour symbolism. Because of the figure of times it is mentioned throughout the text, white proves to be a colour that is critical to the novel. From Fitzgerald # 8217 ; s usage of the colour white in these assorted scenarios, the colour could be interpreted as: beauty, cleanliness, wealth, artlessness, virginity, and besides indolence. In Conclusion, F. Scott Fitzgerald s utilizations of colourss throughout The Great Gatsby turn out to be of importance to the development of the subject and to the development and features of the characters in the novel. These colourss give us a great apprehension of the characters and their lives.